WE VALUE STRATEGIC COMMUNICATION
The first step in any communication activity is to define a strategy. Strategies add value: without a strategy, media planning and creativity can be useless or even counterproductive.
5 STEPS TO KEEP UP WITH A CHANGING WORLD.
Market analysis and target market profiling, using "near real time" data and sociological analysis to understand the psychology of the consumer and market trends.
Defining an innovative and effective communication strategy. Each customer has their own specific identity and needs, and requires customized solutions.
Developing creative concepts and identities. We come up with bright ideas, protected by IAP’s (Istituto dell’Autodisciplina Pubblicitaria) pre-emption service.
Organizing tailor-made media planning. We never use pre-packaged plans: we stick to our clients' needs and strategy guidelines.
Checking results and measuring ROI.
WE THINK GLOBAL - WE MAKE IT GLOCAL
BAMAKO' is UNICOM (professional association for advertising agencies) affiliated and a member of its National Board of Directors; it is also affiliated with NETCOMM, CDO and Confindustria. Through UNICOM, the company participates in Confindustria Intellect and works with the most prestigious institutions in the sector including IAP (Istituto dell’Autodisciplina Pubblicitaria), Fondazione Pubblicità Progresso, Auditel, Audipress, Audimovie, Audinstore and Csst.
BAMAKO' IS ALSO GOOGLE ADWORDS CERTIFIED PARTNER for online advertising and pay-per-click campaign management, using tools like AdWords, Analytics and DoubleClick, Advanced Search and Advanced Display Advertising.
We hold an Advanced Video Advertising Certification for YouTube and the Google Display Network.
We hold the BUREAU VERITAS Certification for Quality Management Systems ISO 9001:2008 for all communication processes.
Bamakò strongly believes in respecting values, ideas and people. For this reason, we follow IAP’s Code of Advertising Self-Regulation, we subscribe to UNICOM’s Code of Conduct and Value Charter, and we make them our priority.
We play an active role in communications development, working hard independently and in collaboration with other companies.
The best communication performance arises from cultural fusion, a multidisciplinary vision, strategic and creative abilities. Experience and always learning new skills are the glue that brings everything together.
We are committed to achieving excellence in all the services we offer, indicating our reliability and respect for our clients. Quality is an essential requirement for our work.
We are inspired by the principle of corporate social responsibility in our work, because we believe communication to be a tool for changing the way people act and think.
The projects we develop are grounded in the search for innovative languages, techniques and channels, to allow our clients to be well-equipped in a competitive market.
Ethics, loyalty and fairness are at the core of our relationship with collaborators, clients and suppliers. All of our actions comply with the rules of fair competition